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37%
Conversion Rate Improvement
20% A2C
Roughly 20% Higher A2C Rates!
Smarter $$
Better overall returns from spend
The Challenge
As a fast-scaling startup in the health and wellness space, Fulcra faced a critical moment: they needed to dramatically improve user acquisition performance to support an investor-ready growth narrative — and fast. Initial customer acquisition costs were high, and existing audiences weren’t converting. Their team needed answers, and they needed them yesterday.
Client: Echo Water
Industry: Health & Wellness Technology
Enter Revmatics CRO
Unlike standard tools that create generic templates or run basic A/B tests, Revmatics CRO took a revolutionary approach:
Persona-Centric Design
Using data like user agents, locations, referrer info, and ad behavior, the platform delivered tailored experiences for every persona.
Conversion “Recipe Book”
Pages were modularized into specific sections like hooks, solutions, authority claims, and social proof—each dynamically tailored for maximum impact and all modeled after the best performing landing pages in the world.
Behavioral Insights in Real-Time
The system used heat maps, value, and exit scores to assess what worked—and what didn’t—at a granular level.
Bot Detection
Understanding what percentage of the traffic is bot traffic also gave a clearer picture of performance.
With this cutting-edge setup, Echo Water’s pages became dynamic, adaptive, and relentlessly optimized for conversion.
Want to try for yourself? Book a demo!The Results
By the end of the campaign, the numbers spoke for themselves:
- Revmatics Pages Achieved a 37% Conversion Rate Improvement
- Higher Add-to-Cart Rates: Roughly 20% higher A2C rates!
- Smarter Spending: Despite a higher CPA on Revmatics pages, their META ROAS and AOV delivered better overall returns
Why It Worked
Revmatics CRO didn’t just “test” Echo Water’s landing pages—it reinvented them. By blending AI, modular design, and real-time analytics, the tool created hyper-personalized experiences that resonated with individual shoppers. It wasn’t just about changing the message; it was about delivering the right message to the right person at the right moment.
Ready to Rewrite Your Conversion Story?
Echo Water’s success isn’t a one-off—it’s a testament to what’s possible when you use the most advanced tools available. Whether it’s Black Friday, a product launch, or an everyday campaign, Revmatics can take your website’s performance to the next level.
Let’s Rewrite Your Conversion Story!
