Client: Fulcra

Industry: Health & Wellness Technology

Engagement Period: February 2025

Services Provided: CRO, Paid Media, Persona Strategy, Funnel Optimization

The Revmatics CRO Solution

Revmatics stepped in with a full-funnel, test-and-learn approach that combined media strategy, landing page optimization, and advanced audience testing. Within weeks, our team:

We moved quickly, launching campaigns with four distinct personas. Through real-time feedback loops and conversion testing, we found that two of the assumed best audiences — biohackers and life hackers — underperformed. But data-driven decision makers and tech-savvy millennials emerged as powerful converters.

To support this, we redesigned and tested landing pages using CRO principles, optimizing page hooks, social proof placement, and layout flow. The result was a significant increase in funnel throughput and reduced friction in the user journey.

The Results

Michael Tiffany,
CEO & Co-Founder of Fulcra

The way that Revmatics tested audiences, refined messaging, and optimized every step of the funnel felt more like precision engineering than marketing. They treat our money like it's their money. And they treat customer acquisition like a science.

Ash Kalb,
President & Co-Founder of Fulcra

Revmatics helped us drop our paid customer acquisition costs by 32%. That wasn't just a win, it was the story we needed to unlock the next stage of our growth. Their data-first approach gave us confidence, clarity, and serious momentum.

Why It Worked

Fulcra came to us with high ambitions and a short runway. With a combination of rapid experimentation, data-driven insights, and relentless optimization, we helped transform their go-to-market engine — turning what was once an uphill battle into a compelling growth story for customers and investors alike.