The Challenge

Lumberjack Plaid, known for their rugged, stylish wallets and accessories, had a problem: their online store wasn’t converting. Despite running ad campaigns and experimenting with landing pages, their conversion rate stubbornly hovered below 1%. They needed a solution that would do more than just tweak a few headlines—they needed a game changer.

Client: Lumberjack Plaid

Industry: Ecommerce

The Results

By the end of the campaign, the numbers spoke for themselves:

9%

Average Conversion Rate

20% Record

Record Breaking Conversion Rate in 1 Day

Improved Ad ROI

Less Wasted Spend

  • Average Conversion Rate Soared to 9%:A massive leap from their previous sub-1% performance.
  • Record-Breaking Day: On one day, Lumberjack Plaid achieved an astonishing 20% conversion rate.
  • Improved Ad ROI: The tool optimized landing pages to align perfectly with ad campaigns, boosting ROI and reducing wasted spend.

Enter Revmatics CRO

Leveraging our CRO tool, that redefines website optimization we didn’t just build new landing pages—we revolutionized how Lumberjack Plaid connected with their audience:

Persona-Driven Optimization
The tool used ad data, user behavior, and demographics to create hyper-targeted personas.

Dynamic Page Design
Modular page sections tailored messaging to each visitor with hooks, social proof, and problem-solving copy.

Real-Time Feedback Loops
Heat, value, and exit scores provided instant insights, allowing for continual optimization.

The impact of Revmatics was immediate and undeniable. Turning their Shopify story into a conversion powerhouse.

Want to try for yourself? Book a demo!

Preston Crowell, Lumberjack Co-Founder & CEO

“I would recommend Revmatics to every single business owner out there. There’s nothing better to gather new customers easily, at a better conversion rate, and at a better price. It’s the best tool you can use to grow your business.”

Why It Worked

Revmatics didn’t just apply cookie-cutter changes—it delivered a tailored strategy for Lumberjack Plaid’s unique challenges. By focusing on persona-driven design and leveraging AI to adapt in real time, the tool turned their Shopify store into a conversion powerhouse.

Let’s Rewrite Your Conversion Story!

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