Revmatics' Proprietary Data: The Competitive Advantage Brands Can't Ignore

In today’s digital-first world, every brand is racing to collect and analyze data. But not all data is created equal. While traditional marketing tools rely on siloed, outdated insights, Revmatics has built a proprietary, interconnected data ecosystem that gives brands a real-time, holistic view of their market.

“Everything we do starts with data,” says James Myrick, Revmatics' Chief Revenue Officer. “Not just any data, but the right data. Structured and unstructured. Granular and scalable. Actionable and predictive. That’s what gives our platform its power.”

Why Revmatics’ Data is Different

Many platforms, from Google Analytics to Triple Whale, offer data-driven insights. But these platforms operate in silos, each one seeing only a fragment of the bigger picture. Revmatics connects the dots in ways no other platform can.

“Our competitors are stuck within walled gardens,” explains Chase Zieman, Revmatics’ Chief Technology Officer. “Facebook isn’t sharing data with Google. Shopify isn’t sharing data with TikTok. But through our partnerships and data pipeline, we’ve consolidated enough information to reach statistical scale across industries.”

Revmatics has amassed over $50 billion in transaction data, half a million of the world’s top creators, and hundreds of millions of minutes of unstructured video data across most social platforms. Additionally, Revmatics tracks 3,500 Shopify brands giving it an unparalleled view of the digital commerce ecosystem.

This interconnected data network allows Revmatics to go beyond reporting and into predictive insights, showing brands not just what’s happening, but what will happen and how to act on it.

Sales Velocity at an Unmatched Level of Detail

One of Revmatics’ most powerful advantages is its ability to track sales velocity in near real time—something even industry giants like Nielsen struggle to do.

“Nielsen can only give you sales data most often on a weekly basis - at best a daily basis, but no matter how granular they can sometimes get, it always comes with at least a week delay in the data,” says Myrick. “We’re looking at intraday performance. Hourly. Across major retailers, convenience stores, and even mom-and-pop shops. We can tell a brand how its product is performing right now, at the SKU level, and why it’s moving or not.”

This granular approach allows brands to make faster, smarter decisions, adjusting their marketing and pricing strategies in real time based on live market conditions.

Understanding Consumers Beyond Demographics

Traditional marketing data has long focused on demographic insights like age, gender, and location. But Revmatics understands that what people buy isn’t just about who they are—it’s about what they care about.

“People don’t make purchasing decisions based on their zip code or the fact that they have two kids,” says Myrick. “They buy based on their interests, their passions, their communities. That’s why we focus so much on psychographics and communities in addition to demographics.”

By analyzing unstructured data—including video content, social media interactions, and live shopping behaviors—Revmatics can uncover the real motivations behind purchasing decisions.

An Interconnected, Self-Improving System

The power of Revmatics’ data isn’t just in how it’s collected. It’s in how it feeds back into itself to constantly improve. The platform isn’t just a static analytics tool. It’s an intelligent, self-learning system.

“Our CRO tool doesn’t just analyze your site’s performance. It actively recommends changes based on real data,” says Travis Simon, Revmatics' CMO. “If a section of your landing page is underperforming, our system will flag it and queue up AI-driven recommendations for improvement. It’s a live feedback loop that no other platform offers.”

This interconnectivity extends to every aspect of Revmatics’ platform. If the system detects a drop in engagement from a certain audience, it doesn’t just report the decline, it automatically suggests a shift in ad spend, refines audience targeting, and even recommends content adjustments. Every piece of data talks to every other piece, creating an ecosystem where marketing decisions aren’t just informed, they’re optimized in real time.

The Future of Data-Driven Marketing

CEO Ricky Ray Butler sums up Revmatics’ vision best: “Most marketing platforms today give you fragmented data. We give you the full picture. We connect every data point—from creators and content to sales and audience engagement—so brands can move beyond guesswork and into precision-driven marketing at scale.”

As brands continue to struggle with outdated, siloed analytics, Revmatics is proving that the future belongs to those who can see, understand, and act on data in real time. And with its proprietary, ever-expanding data ecosystem, Revmatics is leading the charge. For marketers looking to finally unlock the full potential of their data, the choice is clear: Revmatics is the competitive advantage they’ve been waiting for.

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